Search Campaigns
Text ads that appear on Google Search results when people search for products and services like yours.
- Reach customers actively searching
- Pay only when they click
- Appear at the top of results
- Target specific keywords
What is Google Ads?
Google Ads is Google's online advertising platform that helps businesses of all sizes reach new customers and grow their revenue. With Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.
Whether you want to drive sales, generate leads, increase website traffic, or build brand awareness, Google Ads provides the tools and targeting options you need to achieve your marketing goals effectively.
The platform operates on a pay-per-click (PPC) model, meaning you only pay when someone interacts with your ad. This makes it a cost-effective solution for businesses looking to maximize their advertising ROI.
"Google Ads helps millions of businesses worldwide connect with customers and grow. Our mission is to make advertising accessible, measurable, and effective for every business."
8.5B+
Daily Searches
90%
Internet Users Reached
Campaign Types
Choose the right campaign type based on your advertising goals and where you want your ads to appear.
Display Campaigns
Visual banner ads that appear across Google's Display Network of over 2 million websites and apps.
- Reach 90% of internet users
- Build brand awareness
- Remarketing capabilities
- Rich media formats
Video Campaigns
Engage viewers with compelling video ads on YouTube and across the Google Display Network.
- YouTube advertising
- Multiple ad formats
- High engagement rates
- Skippable and non-skippable
Shopping Campaigns
Product listings that showcase your inventory with images, prices, and business information.
- Visual product ads
- Automatic product feeds
- Merchant Center integration
- Local inventory ads
Performance Max
AI-powered campaigns that optimize across all Google channels to maximize conversions.
- Cross-channel optimization
- Machine learning powered
- Goal-based automation
- All Google inventory
App Campaigns
Promote your mobile app across Search, Play, YouTube, and the Display Network.
- Drive app installs
- In-app action optimization
- Automated creative
- Cross-network reach
How Google Ads Works
Get started with Google Ads in five simple steps. Our platform makes it easy to create, launch, and optimize your campaigns.
Define Your Goals
Start by identifying what you want to achieve. Whether it's driving website traffic, generating phone calls, increasing store visits, or boosting online sales, your goals will shape your campaign strategy.
Choose Your Target Audience
Define who you want to reach. Select geographic locations, languages, demographics, interests, and behaviors. Use audience targeting to show your ads to the people most likely to become customers.
Set Your Budget
You're in complete control of your spending. Set a daily budget that works for your business, and you'll never pay more than your monthly charging limit. Adjust your budget anytime based on performance.
Create Compelling Ads
Write ad copy that speaks to your audience. Create headlines that grab attention, descriptions that highlight your unique value, and calls-to-action that drive results. Add images or videos for display and video campaigns.
Launch and Optimize
Once your campaign is live, monitor performance using Google Ads reporting tools. Track conversions, analyze which ads perform best, and make data-driven optimizations to improve your results over time.
Understanding Quality Score
Quality Score is a diagnostic tool that shows how well your ads, keywords, and landing pages match what users are looking for.
What Affects Quality Score?
| Factor | Description |
|---|---|
| Expected CTR | How likely users are to click your ad when shown |
| Ad Relevance | How closely your ad matches user search intent |
| Landing Page Experience | How useful and relevant your landing page is |
Why Quality Score Matters
- Lower Costs: Higher Quality Scores often lead to lower cost-per-click
- Better Positions: Improve your ad rank and visibility
- More Impressions: Get more chances to show your ads
- Better ROI: Achieve more results with your budget
"A Quality Score of 7 or above is considered good. Focus on improving ad relevance and landing page experience for the best results."
Advertising Policies & Guidelines
Google Ads policies help ensure a safe and positive experience for users and advertisers. Understanding these policies is essential for campaign success.
Prohibited Content
Ads must not promote:
- Counterfeit goods
- Dangerous products
- Dishonest behavior
- Inappropriate content
Restricted Content
Some content has limitations:
- Adult content (age restrictions)
- Alcohol (regional laws)
- Healthcare (certifications)
- Financial services (compliance)
Best Practices
Ensure your ads:
- Are honest and transparent
- Match landing page content
- Respect user privacy
- Follow editorial standards
Editorial & Technical Requirements
Ad Copy Requirements
- Clear, accurate spelling and grammar
- No excessive capitalization or punctuation
- Truthful claims that can be substantiated
- Appropriate use of trademarks
- No misleading or sensational content
Landing Page Requirements
- Easy to navigate and mobile-friendly
- Content matches ad messaging
- Transparent about business identity
- Clear privacy and data collection policies
- Fast loading speed
Learning Resources
Master Google Ads with free training and certification programs designed for all skill levels.
Skillshop
Google's official training platform with free courses and certifications for Google Ads.
Start Learning →Help Center
Comprehensive documentation, troubleshooting guides, and answers to common questions.
Get Help →Community Forum
Connect with other advertisers, ask questions, and share best practices.
Join Community →Recommended Certifications
Google Ads Search Certification
Demonstrate your mastery of building and optimizing Google Search campaigns. Learn about keyword targeting, bidding strategies, and performance measurement.
Google Ads Display Certification
Show your expertise in creating effective Display campaigns. Master audience targeting, responsive ads, and remarketing strategies.
Google Ads Video Certification
Prove your ability to get results from YouTube and Google Video advertising solutions with engaging video content.
Shopping Ads Certification
Validate your proficiency in creating and optimizing Shopping campaigns that drive qualified traffic to your products.
Ready to Start Advertising?
Join millions of businesses already growing with Google Ads. Create your first campaign today and reach customers searching for what you offer.
Create Your Account